The predominant flavor is hazelnut, fitting as that is the first ingredient. Sugar is on the list, but it shows up after the hazelnuts and almonds; then there’s the organic cocoa which adds that chocolatey taste. So I feel like I’m eating a good quality nut butter with a bit of sweetness and chocolate. Nothing to feel guilty about. (For those naysayers who cry: But it’s so high in calories & fat! I reply: Yes. Yes it is high in healthy fat, as are all nut butters. That’s why we only eat a bit of it each day.)

As the package says you wouldn’t eat cake frosting for breakfast, but you can eat this.